New products represented by Nikander: X-BIONIC® and X-SOCKS®

Nikander has taken over the representation of the internationally renowned Swiss clothes brands X-BIONIC® and X-SOCKS® in Finland.

The X-BIONIC brand offers an extensive range of technical clothing for men, women, and children. The range includes high quality technical clothing for professional sports as well as leisure activities. The several patented technical solutions support and activate the muscles and ensure the correct internal temperature and humidity removal of the clothes.

The X-SOCKS products are developed for professional athletes and demanding sports activities. The breathable socks support the foot and optimise the ventilation of the foot during sports activities, reducing problems caused by the foot sweating, softening, and swelling. The objective of the technical solutions and innovative design of the socks is to create a feeling of being barefoot. The sock models are designed specifically for different sports.

Both brands have several patents, and they have won hundreds of tests and dozens of awards for technical solutions and design, among other things.

Read more about the manufacturer:
www.x-bionic.com
www.x-socks.com

Run faster with a Swiss invention.

A scientific study by the Swiss Federal Institute of Technology (ETH) measures a lower heart rate and reduced lactic acid build up with the Swiss running shoes On.

40 well-trained runners took part in a broad study at ETH Zurich, which showed that, on average, while treadmill running in the On, their heart rate was reduced by 2 beats per minute when measured against their heart rate while running in their favorite running shoe. It also revealed the lactate acid concentration in their blood was reduced, on average, by 5.4%. The differences are statistically significant. For 12 runners, the heart rate was reduced beyond daily variances by up to 10 beats per minute. Only 2 subjects showed an increased heart rate outside their daily variances. With the On, most runners could therefore perform at lower heart rate levels when running at the same speed as in their usual shoe of choice. The study was conducted at the Institute of Human Movement Sciences and Sport by Prof. Dr. med. Urs Boutellier and Claudia Knöpfli. “The physiological benefits of the On compared to conventional running shoes seem to increase at higher speeds. It will be exciting to see how this translates into competition results”, explains Boutellier.

“Many runners, athletes and casual joggers alike, report improved running times and new personal bests. The independent ETH study now proves the key factors involved on a scientific level“, says Olivier Bernhard, the former professional triathlete who led the development of the On shoe with Swiss sports scientists and engineers. The young Zurich based company On today publishes the study report on its website: www.on-running.com

On features the award-winning Cloudtec outsole technology engineered in Switzerland. Its 13 unique Cloudtec-elements absorb destructive energy on impact before becoming firm to unleash positive energy on push-off for acceleration. Running On feels light, natural and fast.

Read more about the manufacturer:
http://www.on-running.com/

New representation for Nikander:
The On shoe

The internationally acclaimed Swiss On shoes are finally available in Finland. Nikander is in charge of the distribution in Finland.

The patented shock absorption technology of the On shoe significantly reduces the impact on joints, lower limbs, and lower back, and helps to activate the muscles of the feet and toes. While traditional running shoes mainly focus on reducing the vertical shock impact, the sole elements of the On shoe help to reduce the horizontal impact on the joints and lower limbs. In addition, the structure of the sole increases the forward push force at the push-off.

Both women’s and men’s models are available. The light and comfortable shoes are ideal for all users from recreational runners to demanding top-athletes, and can be worn throughout the year.

One of the specialists involved in the design of the On shoe is the six time Ironman Triathlon World Championship winner Olivier Bernhard, who has tested the On CloudTec™ technology used in the shoe for the past five years.

The On shoe has been selected as the winner of the esteemed BrandNew Award at the international sports fair ISPO 2010 among 300 other new brands.

Read more about the manufacturer:
http://www.on-running.com/

Nikander to represent Trespass

Nikander took over the Finnish representation of the traditional Scottish outdoor and snow sports clothing brand on 31 May 2010.

Trespass is a large-scale international operator that supplies clothing to more than 60 countries. Durable high quality, functioning logistics, and a good availability of the products are the strengths of the company. Trespass has been sold in Finnish sportswear stores since 1995.

“The Trespass products used to come to the Finnish sports retailers directly from Scotland. In the future, all deliveries will be sent from our warehouse in Sarankulma, Tampere, where we will maintain an expansive range of Trespass products throughout the year,” says Reima Rikkonen, the Trespass Product Manager.

Read more about the manufacturer:
www.trespass.co.uk

Nikander to represent Cool-X

Nikander has started co-operation with Frescon Oy, the manufacturer of the Cool-X Cold Therapy Products on 20 November 2009.

The sports store distribution of the Cool-X Cold Therapy is now managed by Nikander. “The versatile Cool-X product range are kept as stock goods, which means that we can swiftly and flexibly serve the changing needs of the sports stores,” says Jari Pesu, the Product Manager for the Cool-X brand. Cool-X products, ideal for many kinds of muscle care, are available at well-equipped sports stores across the country.

Frescon Oy manufactures and markets muscle care products. The quality of the products is ensured by a continuous and strong investment in product development, as well as the certified quality system based on the ISO 13485 standard. The operational principle is to manufacture safe and efficient products that are easy to use, and to provide flexible customer service. The close collaboration and development work with active athletes and physiotherapists guarantees the best possible products.

Read more about the manufacturer:
www.frescon.fi